Our First 10 Months: The Story Behind Opening His Essentials & Co.

Opening His Essentials & Co. wasn’t just about creating another place to buy men’s clothing — it was about bringing something new, elevated, and much-needed to Lafayette. In just 10 months, our store in River Ranch has grown faster than we ever imagined, earned overwhelming community support, and even taken home two major awards. But before all of that, there was simply an idea.

How It All Started

The vision for His Essentials & Co. was rooted in one goal:
give men in Acadiana a place where style feels effortless, approachable, and high-quality.

We wanted a store that:

• Offered brands typically only found in larger cities
• Provided a premium, “Nordstrom-level” service experience
• Felt local, personal, and community-driven
• Had everything from everyday basics to refined, elevated pieces
• Included custom embroidery and personalization

From day one, the mission was clear — create a modern men’s shopping destination Lafayette could be proud of.

Building the Brand Lineup

Curating the right brands was one of the biggest priorities before opening the doors. We wanted every label to serve a purpose, fill a gap, and elevate the everyday wardrobe.

Today, our selection includes:
Liverpool LA, Mavi, Billy Reid, Rails, 7Diamonds, Ten Thousand, Clae Footwear, Live Live Supply, American Heritage, Luchiano Visconti, Herschel Supply Co., Mudcat Whiskers, DeadSoxy, Party Pants, and more.

Each brand was chosen for:

• Quality
• Fit
• Versatility
• Fabric performance
• A sophisticated but approachable aesthetic

This mix has helped us build a reputation for style customers can trust.

Opening Day in River Ranch

Opening our store in the heart of River Ranch was intentional. We wanted a location that felt accessible, inviting, and part of a thriving community.

From the first day we turned on the sign, the community showed up — curious faces, friends, family, local business owners, and customers eager to explore something fresh in Lafayette.

That early momentum carried us through the first season and continues to grow every day.

Growing Faster Than We Imagined

In just 10 months, His Essentials & Co. has:

• Welcomed hundreds of customers
• Expanded our product offerings multiple times
• Launched custom embroidery services
• Built strong relationships with local partners and vendors
• Joined community events and collaborative pop-ups
• Created a shopping experience that keeps people coming back

And remarkably, these first months led to something bigger than we expected…

Two Major Awards in Under a Year

We are incredibly proud to have been voted:

🏆 Gold Winner – Best Men’s Clothing Store (2025 Acadiana Choice Awards)
🏆 First Place – Best Men’s Clothing Store (2025 Community Choice Awards)

These awards weren’t just wins for the store — they were wins for the community that has supported us from day one.

What This Journey Means to Us

Opening a small business is never easy, but opening one that grows this quickly is something we feel truly grateful for. Every customer who shops with us, votes for us, shares our posts, or sends a friend our way plays a part in building His Essentials & Co.

We’re thankful for:

• Our customers
• Our River Ranch neighbors
• Lafayette’s business community
• Our incredible brand partner

This is only the beginning. As we grow, you can expect:

• New brands
• Seasonal drops
• More events
• More personalized services
• Continued commitment to customer experience
• A deeper connection with the Lafayette and Acadiana community

His Essentials & Co. was built with intention, passion, and a love for this community — and we can’t wait to see what the next 6 months bring.